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A coalition of national

associations and federal agencies building a common agenda for cultural heritage tourism. Representing a broad spectrum of arts, humanities, tourism and

heritage organizations, as well as federal agencies, the partners' purpose is to advance the role of culture and heritage in national,

state and local travel and tourism policies and practices. This national coalition, formed in 1996, has been

a catalyst for and a leader in culture and heritage tourism. 

Click here for more information.

Photo header credits >

 Featured Survival Story

Credit: Courtesy of Bisbee Mining & Historical MuseumOptimism in Bisbee, Arizona

“The most important thing in tough times is: just be optimistic,” explains Carrie Gustavson, Director of the Bisbee Mining & Historical Museum.  While visitation at the museum dropped 20% in 2009 and 2010, the museum sees great potential in Arizona’s upcoming Centennial Celebration in 2012.

Learn more about this survival story and dozens of others on the Cultural Heritage Tourism Survival Toolkit website or find out how to bring a half or full-day Survival Boot Camp to your community.


 New Name for Corporation for Travel Promotions

Brand USA

The Corporation for Travel Promotion's introduction of a new brand represents

a significant milestone in our country's efforts to promote travel to the U.S. from around the world. The organization, which will now be known as Brand USA has prepared information about the new brand and a video to introduce it. You can

also download their new brochure for more enhanced information about

Brand USA and United States of Awesome Possibilities.


Brand USA (formerly the Corporation for Travel Promotion) was created for the purpose

of encouraging travelers from all over the world to visit the United States of America.

The public-private marketing entity was created in 2010 to work in close partnership with

the travel industry maximizing the social and economic benefit of travel in communities around the country. Brand USA, through its call-to-action "Discover America," will

encourage and inspire travelers to explore America's boundless possibilities.


 Show Me the Money! 

In search of funding for cultural heritage tourism?

Click here for a blog that includes targeted list of federal grant opportunities 

for preservation and cultural heritage tourism projects culled from the comprehensive database of federal grants.

The National Trust for Historic Preservation's federal grants office maintains this

blog which also includes a calendar of upcoming deadlines and useful tips to

help you navigate through the federal grant application process.  For more

ideas check out the funding section of this website.