This one-day workshop helps participants learn how to collaborate with the tourism industry and to attract visitors to their community or region. Topics include an overview of current trends in cultural heritage tourism and instruction on the tools of marketing. Attendees participate in exercises to define their community’s message and to develop strategies using public relations, advertising, tourism industry sales and other marketing tools. (To prepare for this workshop, Heritage Tourism staff will review current marketing activities and develop an agenda that will improve or enhance the existing plan. It is not necessary for a community to have a marketing plan as the workshop can also be a beginning point for plan development.)
The Heritage Tourism Program of the National Trust for Historic Preservation offers a variety of workshop formats that are customized to the needs of the client. Contact program staff, firstname.lastname@example.org or email@example.com to discuss your workshop needs and to obtain workshop fee information.