The National Trust for Historic Preservation provides principles and tools to help new and existing programs, including guiding principles and the basic steps for success in Sustainable Cultural Heritage Tourism. Five Guiding Principles Collaboration - identify partners that can help meet the goals of the project Find What Fits - determine realistic types of cultural heritage tourism the … [Read more...]
America’s National Heritage Areas
Making Your Community Visitor Ready
Understanding and planning for the needs of visitors is the focus of this half-day workshop. The presentation will discuss why visitor-oriented customer service is important, how the needs of tourists differ from residents, operating visitor-friendly retail establishments and attractions and cultivating hospitable front-line tourism employees. Participants will receive materials and instruction to … [Read more...]
Marketing Your Community’s Cultural Heritage
This one-day workshop helps participants learn how to collaborate with the tourism industry and to attract visitors to their community or region. Topics include an overview of current trends in cultural heritage tourism and instruction on the tools of marketing. Attendees participate in exercises to define their community's message and to develop strategies using public relations, advertising, … [Read more...]
Introduction to Cultural Heritage Tourism
This half-day or one-day workshop provides a comprehensive introduction to cultural heritage tourism. The presentation includes an overview of cultural heritage tourism trends, demographics of cultural heritage travelers, and an in-depth look at the Five Principles and Four Steps of successful and sustainable cultural heritage tourism. The workshop includes examples of success stories and best … [Read more...]
Who is the Cultural & Heritage Tourism Traveler?
Baby Boomers (Born 1946 – 1964) Trips are longer, allowing for in-depth exploration at a leisurely pace Trips often themed or educational As grandparents, boomers are now the force behind multi-generational travel Boomers spend an average of $2,995 on 4.2 trips each year Source: Luxury Marketing Council … [Read more...]
What is Heritage Tourism?
Cultural Heritage Tourism (or just Heritage Tourism) is a branch of tourism oriented towards the cultural heritage of the location where tourism is occurring. The National Trust for Historic Preservation in the United States defines heritage tourism as “travelling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism … [Read more...]