This half-day or one-day workshop provides a comprehensive introduction to cultural heritage tourism. The presentation includes an overview of cultural heritage tourism trends, demographics of cultural heritage travelers, and an in-depth look at the Five Principles and Four Steps of successful and sustainable cultural heritage tourism. The workshop includes examples of success stories and best … [Read more...]
Who is the Cultural & Heritage Tourism Traveler?
Baby Boomers (Born 1946 – 1964) Trips are longer, allowing for in-depth exploration at a leisurely pace Trips often themed or educational As grandparents, boomers are now the force behind multi-generational travel Boomers spend an average of $2,995 on 4.2 trips each year Source: Luxury Marketing Council … [Read more...]
What is Heritage Tourism?
Cultural Heritage Tourism (or just Heritage Tourism) is a branch of tourism oriented towards the cultural heritage of the location where tourism is occurring. The National Trust for Historic Preservation in the United States defines heritage tourism as “travelling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism … [Read more...]
What are Adjectival, Specialty Niche Tourisms?
Adjectival Tourisms are all those forms of tourism that have an adjective in front of them such as agritourism, cultural tourism, culinary tourism, ecotourism, extreme tourism, geotourism, heritage tourism, medical tourism, nautical tourism, poverty tourism etc. The two most broad forms of adjective tourisms are: Niche Tourism Markets (also known as Specialty Tourism) -- those that focus on the … [Read more...]